Marketing investments are increasing in the digital sector. Marketing display, Social Media, or Mobile Marketing campaigns generate massive volumes of consumer data.
One could think that it becomes easier to trace a prospect. On the other hand, it is often the contrary! The diversity of practices and media makes it more complex to trace a customer’s path. The data provided by partners is often unclear, browser information is not stored in unified databases (Data Management Platforms), raw data (Big Data) management technologies are not handled well enough, and finally, the return on investment (ROI) of the campaigns is difficult to measure.
The ability to handle and use the Digital channel is a great opportunity to refine the targeting of a marketing campaign and optimize the budget dedicated to traffic acquisition. However, it is essential to align the information system and other various tools to provide the right steering for digital campaigns.
Redsen supports Marketing Departments on:
- Campaign optimization
- Brand image measurement
- Streamlining of traffic acquisition costs
- Consolidation and harmonization of the digital presence